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TikTok rolls out a new meditation feature to help you get off the app and sleep
TikTok has launched guided meditation exercises to encourage users to reduce late-night app usage and improve sleep quality. The feature, initially tested with select teens, will be activated by default for users under 18 who use the app after 10 PM. Adults can manually enable it. TikTok will further donate $2.3 million in ad credits to support mental health organizations globally.
Key points
- TikTok announced a new guided meditation feature for users to improve sleep quality.
- The meditation feature was tested with select teens before its full rollout.
- For users under 18, meditation is enabled by default if they use the app after 10 PM.
- Teen users receive prompts to encourage sleep and are interrupted by meditation sessions.
- Adults can activate the feature in their Screen Time settings.
- TikTok will donate $2.3 million in ad credits to 31 mental health organizations.
Why it matters
- This feature reflects a growing trend in tech to address mental health issues and promote well-being.
- Similar initiatives are emerging across social media platforms in response to safety and health concerns for younger audiences.
- Regulatory pressure is driving companies to adopt features that enhance user safety and responsible app usage.
TikTok's new meditation feature not only aims to improve user sleep patterns but also underscores a broader movement within tech to focus on user well-being and mental health, responding to concerns and regulatory scrutiny.