Archive — US — techcrunch
Exist is a new social wellness app that wants to help middle-age users findcommunity
Exist is a new iOS social wellness app aimed at helping middle-aged users build communities and manage stress through social journaling. Co-founded by Jason Jardim and Alicia Waldner, it features daily mood tracking, guided meditations, and an interactive feed for shared experiences. Originally targeting Gen Z, its focus shifted to users around 40, highlighting the importance of community in mental wellness.
Key points
- Exist connects middle-aged users seeking community and mental wellness.
- The app features social journaling, allowing users to share thoughts and experiences.
- It includes a mood tracker, audio exercises, and guided meditations.
- The founders sought to create a community-based mental health app.
- The focus shifted from Gen Z to middle-aged users after realizing the target demographic.
- Community aspect differentiates Exist from Calm and Headspace, highlighting social support.
Why it matters
- The rise of mental wellness apps since the pandemic has shifted towards community-driven solutions.
- Similar platforms have seen success in creating support mechanisms for loneliness and mental health.
- By 2025, IT trends indicate increasing integration of AI and community features in wellness applications.
Exist demonstrates the shift in mental wellness applications towards community-focused solutions, emphasizing social connection for mental health, particularly among middle-aged users.