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Baidu’s ERNIE Bot to offer free access to latest features starting April 1
Starting April 1, Baidu's ERNIE Bot will be free for all users on PC and mobile platforms, featuring updates like long document processing, advanced AI drawing, and multilingual conversations. With 430 million users and 1.5 billion daily queries, Baidu aims to enhance its competitiveness against emerging AI technologies.
Key points
- Baidu announces free access to ERNIE Bot on April 1.
- New features include long document processing, enhanced professional search, AI drawing, multilingual conversations, and a deep search function.
- As of November 2024, the bot has 430 million users, processing over 1.5 billion queries daily.
- Baidu's intelligent cloud platform launched new AI models DeepSeek-R1 and DeepSeek-V3 on February 3.
- Upcoming next-generation AI models will help Baidu compete with new AI players like DeepSeek.
Why it matters
- The move aligns with the increasing trend of AI tools becoming more accessible and user-friendly in 2025.
- Baidu's initiative could be seen in the context of global AI advancements, with companies like OpenAI and Google also ramping up their services.
- It reflects the ongoing digital transformation and the necessity for businesses to integrate advanced AI solutions to remain competitive.
Baidu's decision to provide free access to ERNIE Bot marks a significant shift in the AI landscape, emphasizing accessibility and advanced capabilities, which is essential for competing in the evolving tech ecosystem.