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Google’s AI try-on feature for clothes now works with just a selfie
Google has launched an upgraded AI try-on feature that allows users to virtually try on clothes using just a selfie, utilizing its Gemini 2.5 Flash Image model. This feature, part of an ongoing investment in virtual try-ons, provides options for users to select their size and view diverse models, enhancing the shopping experience on its platforms.
Key points
- Google updated the AI try-on feature to use selfies instead of full-body photos.
- The feature uses Google’s Gemini 2.5 Flash Image model to create a full-body digital avatar.
- Users can select their usual clothing size and create a default try-on photo from generated images.
- The feature is launching in the U.S. and is accessible through Google Shopping and Search.
- Google's Doppl app, intended for visualizing outfit options, was updated with a shoppable discovery feed.
- The feed contains AI-generated product videos and personalized outfit recommendations.
Why it matters
- The enhancement of virtual try-on technology aligns with the growing trend in e-commerce towards personalized shopping experiences.
- The rise of social media platforms like TikTok and Instagram is influencing retail, promoting visually engaging shopping techniques.
- By 2025, the integration of AI in retail is expected to enhance consumer engagement and streamline the shopping process.
Google's latest feature represents a significant step in e-commerce technology, merging AI capabilities with consumer convenience, thereby shaping the future of virtual shopping.