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Riding on Ne Zha 2’s box office boom, Enlight Media announces plan for AAA games
Following the success of 'Ne Zha 2', Enlight Media launched a gaming division aimed at creating AAA titles, with revenue reaching RMB 2.975 billion in Q1 2025, a 177.87% increase year-on-year. The first AAA project is expected to debut in three years, capitalizing on the film's box office of RMB 15.302 billion ($2.11 billion) since its January 29 release.
Key points
- Enlight Media has established a gaming division after the success of 'Ne Zha 2'.
- 'Ne Zha 2' has grossed RMB 15.302 billion ($2.11 billion) at the box office.
- The company reported Q1 2025 revenues of RMB 2.975 billion ($410 million), a 177.87% increase from the previous year.
- Net profit attributable to shareholders in Q1 2025 was RMB 2.016 billion ($278 million), up 374.79%.
- The first AAA game from Enlight Media is expected to launch in about three years.
Why it matters
- The growth in China's gaming industry is reflected in increasing investments and expansions by media companies.
- The launch of a new gaming division by a film studio represents a trend of cross-industry collaboration between entertainment and gaming.
- AAA game development aligns with the global shift towards immersive digital experiences as seen in technological advancements like VR and AR by 2025.
Enlight Media's venture into AAA gaming post 'Ne Zha 2's success highlights the growing synergy between film and gaming industries, signaling expansive opportunities aligned with digital entertainment trends.