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YouTube’s mobile video editor is coming to iOS
YouTube Create is launching on iOS, nearly two years after its Android debut. Google is hiring engineers in India for this project. The app, which offers mobile editing tools for creators, has struggled to compete with CapCut and InShot in user engagement and downloads despite a recent uptick in active users. The iOS version aims to capture a broader audience amid a competitive video editing landscape.
Key points
- YouTube Create will be available on iOS soon, with recruitment ongoing to develop this version.
- The app was initially launched on Android in September 2023 and has expanded to several markets.
- YouTube Create lacks in downloads and active user engagement when compared to CapCut and InShot.
- YouTube Create experienced a 28% year-over-year increase in active users, though total figures are still low.
- The app's retention and engagement metrics indicate challenges, with only 1% 90-day retention compared to competitors.
- Geographically, YouTube Create's user base is diversifying, with significant growth in India and emerging markets.
Why it matters
- The rise of mobile editing apps correlates with the increased popularity of short-form video content across social media platforms.
- By 2025, app integrations and video editing capabilities are becoming essential for content creators, driving the competition in the sector.
- The growth trends in markets like India highlight the global shift towards mobile-first content creation tools.
The launch of YouTube Create on iOS represents a strategic move for Google to capitalize on the growing mobile video editing market, though significant challenges remain in competing against established players like CapCut and InShot.