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Retail startup Another raises a $2.5M seed to help sell excess inventory
Retail startup Another has raised a $2.5M seed fund to improve how brands manage unsold inventory, leveraging technology to streamline data and processes. Founder Corina Marshall aims to provide real-time insights that enhance decision-making and profitability while addressing sustainability issues linked to excess inventory in the retail market.
Key points
- Another was founded by Corina Marshall, who spent 11 years in retail digital marketing.
- Marshall identified inefficiencies in managing excess inventory in retail.
- The startup raised $2.5 million in seed funding led by Anthemis FIL and Westbound.
- Another connects with existing business systems to centralize inventory data.
- The solution offers real-time data, aiding brands in making smarter inventory decisions.
- Marshall's goal is to reduce waste from unsold items while improving profitability for retailers.
Why it matters
- The retail industry has been increasingly focused on sustainable practices, which align with tech advancements.
- There is a growing trend in 2025 toward using AI and machine learning for inventory management.
- Many retailers have adopted omni-channel strategies, indicating a need for systems like Another's.
- Current economic pressures make efficient inventory liquidation more crucial for profit margins.
Overall, Another's innovative approach to managing unsold inventory highlights a necessary shift in retail towards technology-driven solutions that enhance profitability and sustainability, responding to both consumer demands and environmental concerns.