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DJI and Insta360 take 93% of global handheld smart-camera shipments in Q2
In Q2 2026, global shipments of handheld smart cameras rose 57% YoY to 5.88 million units, with DJI leading at 73% and Insta360 at 20%, totaling 93% market share. Gimbal-camera shipments grew 87%, and detachable action cameras surged over 300%. IDC forecasts annual shipments to reach 41 million by 2030.
Key points
- Handheld smart-camera shipments increased by 57% YoY.
- Total shipments reached approximately 5.88 million units in Q2 2026.
- DJI accounted for 73% of the total shipments.
- Insta360 held a 20% market share.
- Combined, they represent 93% of global shipments.
- Gimbal-camera shipments saw an 87% growth.
- Detachable action-camera shipments grew over 300%.
- IDC projects annual shipments to reach 41 million units by 2030.
Why it matters
- The rise in smart-camera usage correlates with the growing demand for content creation on social media platforms.
- Handheld smart cameras align with trends in personal and professional filming, particularly in vlogging and adventure sports.
- The technology advancement in camera stabilization is a response to shifts towards high-quality, portable photography equipment.
- By 2025, the trend of AI integration in cameras will increase capabilities in image processing and automated features.
The dominance of DJI and Insta360 in the handheld smart-camera market reflects a significant shift towards improved, user-friendly photography tools, with substantial growth expected through 2030.