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Xiaomi patents a vehicle system that switches between two lifting logos

Xiaomi has patented a vehicle system that allows for the switching and raising of two logos. Granted on August 11, the patent addresses challenges with current designs that are often heavy and complex, potentially impacting vehicle range. The specifics include a mechanical system with a movable block and a drive system. There is currently no indication of production plans.

Key points

  • Xiaomi received a patent (CN224617606U) for a logo lifting device and vehicle system on August 11.
  • The design allows for switching between two logos effectively.
  • The mechanism is composed of a mounting frame, a movable block, and a drive system that moves the block along both straight and curved guides.
  • Current designs of lifting logos are criticized for their complexity and weight, which can reduce vehicle range.
  • No commitment has been announced regarding the use of this system in actual production vehicles.

Why it matters

  • This patent aligns with ongoing trends in the automotive industry towards personalization and branding in electric and autonomous vehicles.
  • The tech also reflects a shift in automotive design towards more innovative and flexible user interfaces.
  • Similar innovations in logo technology can be seen in brands adapting to electric vehicle standards and changing consumer preferences for branding.

Xiaomi's new patent showcases innovation in vehicle branding technology, possibly influencing future designs and consumer interaction, although no production plans are currently confirmed.