Archive — CN — technode
Xiaohongshu (Rednote) Tests “Quick Sell” Feature for In-App Secondhand Trading
Xiaohongshu (Rednote) is testing a 'Quick Sell' feature for in-app secondhand trading, allowing users to list items directly with specified details such as price and delivery methods. This initiative, promoting e-commerce, introduces a 0.6% transaction fee and follows the company's merger of e-commerce and livestreaming units in 2023 to enhance its shopping capabilities.
Key points
- Xiaohongshu introduces 'Quick Sell' for secondhand trading.
- Users can list items with names, prices (up to RMB 10,000), quantities, delivery methods, and shipping fees.
- A transaction fee of 0.6% is implemented, akin to competitors like Xianyu.
- This feature aligns with Xiaohongshu's strategic shift towards e-commerce.
- The company recently merged its e-commerce and livestream units to form a dedicated commerce division.
Why it matters
- This move reflects the growing trend of social commerce, where platforms integrate shopping with social media features.
- In 2025, the importance of secondhand marketplaces is anticipated to rise due to sustainability trends.
- The 'Quick Sell' feature may impact similar platforms and drive competition in online retail spaces.
Xiaohongshu's 'Quick Sell' enhances its e-commerce offerings and exemplifies the integration of social media and online trading, positioning the platform for growth in the competitive market of secondhand goods.