Archive — US — techcrunch
Move over, Apple: Meet the alternative app stores coming to the EU
The EU's Digital Markets Act permits alternative app stores, offering users options beyond Apple's App Store. Developers can distribute apps through various marketplaces like AltStore, Setapp, Epic Games Store, and Aptoide, each maintaining unique approval processes and fee structures. This change facilitates increased competition and app availability while enforcing certain integrity standards.
Key points
- The Digital Markets Act allows alternative app stores in the EU.
- Developers must follow specific regulations and pay fees to operate these stores.
- Key players include AltStore, Setapp, Epic Games Store, Aptoide, and Mobivention.
- Each alternative store has distinct policies for app approval and support.
- Epic Games leveraged this opportunity to reintroduce Fortnite after its removal from Apple.
- Aptoide offers a no-fee model but charges commissions on in-app purchases.
Why it matters
- The launch of alternative app stores reflects a significant shift in app distribution regulation, aligning with 2025 IT trends focused on increasing competition and decentralization.
- Historical context includes Epic Games' anti-trust lawsuit against Apple, which highlighted the monopolistic nature of app distribution.
- The DMA aims to reduce dependency on major platforms like Apple, encouraging innovation in app development.
The introduction of alternative app stores under the Digital Markets Act represents a pivotal moment for app ecosystem competition in the EU, providing developers new avenues to distribute their apps while challenging the dominance of established platforms like Apple's App Store.