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User privacy app Cloaked adds AI-powered caller screening

Cloaked, a privacy app backed by Lux Capital, has launched an AI-powered caller screening feature called Call Guard that filters spam and scam calls. It also introduced a dark web monitoring tool to detect leaked personal data. The app utilizes AI to understand caller intent and has seen significant user growth, securing $11 million in new funding while aiming to expand its features further.

Key points

  • Cloaked launched Call Guard, an AI-driven caller screening to filter spam calls.
  • Call Guard analyzes calls to understand intent, allowing users to see transcripts in real-time.
  • Cloaked uses existing infrastructure to mask user phone numbers and protect from scams.
  • The dark web monitoring tool alerts users to leaked personal data across several platforms.
  • Cloaked's CEO noted competition from Apple and Google but highlighted a gap in personalized services.
  • The startup has already acquired 100,000 paying customers this year and raised $11 million in new funding.

Why it matters

  • The rise in privacy-focused apps is significant as data breaches become more common.
  • AI technology is increasingly leveraged in consumer applications for enhanced user experience.
  • Similar features launched by tech giants indicate a growing trend in AI-powered services.
  • Cloaked's development aligns with the ongoing shift towards personal data security amidst rising privacy concerns.

Cloaked's new features reflect a growing trend in the tech industry towards enhancing user privacy, utilizing AI not only for better user experiences but also to safeguard personal data in a landscape where data security is increasingly critical.