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Still no AI-powered, ‘more personalized’ Siri from Apple at WWDC 25
At WWDC 25, Apple showcased various updates but provided no details on the highly anticipated AI-powered, personalized Siri. The update, first announced at WWDC 24, has been delayed to 2026 due to functional issues and quality concerns. Apple aims to enhance Siri’s abilities, including understanding personal context, amid increasing competition in the AI space.
Key points
- WWDC 25 featured various announcements, but no major update on personalized Siri.
- Craig Federighi confirmed ongoing work to refine Siri's personalized features.
- Siri's launch has been delayed until at least 2026 due to quality issues where it only performed correctly 66% of the time.
- Apple reshuffled leadership on the Siri project to regain momentum.
- Siri's struggle highlights Apple's challenges in the competitive AI landscape, where rivals are advancing rapidly.
- Apple's partnership with OpenAI is a step to enhance Siri's capabilities by routing questions to ChatGPT.
Why it matters
- The delay of Siri's update underscores the importance of rapid innovation in AI technology as seen with competitors like OpenAI and Google.
- Apple's last year's WWDC announcement of a more personalized Siri set high expectations that remain unmet.
- The ongoing development of AI technologies reflects broader trends in IT for 2025, including real-time personalization and on-device processing capabilities.
The absence of updates on a personalized Siri at WWDC 25 signals challenges for Apple as it navigates the fast-paced AI landscape, emphasizing the importance of adaptability and innovation to remain competitive.