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With her app Smash, Kesha can be whoever she wants – even a tech CEO
Kesha, the pop star, transitions to tech as a startup founder with her app Smash, aimed at empowering musicians to collaborate and manage contracts. Drawing from her own tumultuous experiences in the industry, she seeks to prevent exploitative record deals and ensure artists maintain control over their work. The app, co-created with her brother Lagan and former Apple engineer Alan Cannistraro, emphasizes transparency and collaboration in music creation.
Key points
- Kesha launches an app called Smash to help musicians network and manage contracts.
- The app provides artist-friendly contracts based on user input to prevent exploitation.
- Kesha's motivation stems from her own struggles with contracts and the music industry.
- Smash is conceptualized as a community platform for musicians to maintain creative control.
- The app is currently in development and aims to launch to select artists soon.
Why it matters
- The rise of artist-led platforms reflects a shift towards creator empowerment in the music industry.
- Emerging trends by 2025 emphasize technology-driven solutions promoting transparency and fairness in creative fields.
- Kesha's journey mirrors broader conversations about mental health and artist rights within entertainment.
Kesha's transition to a tech entrepreneur with Smash signifies a pivotal shift in the music industry, emphasizing artist autonomy and fair practices, marking a step towards reshaping how creators navigate their careers amidst ongoing industry challenges.