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Olyn secures Beatles biopic for its ‘Shopify for filmmakers’
Olyn, a startup likened to 'Shopify for filmmakers,' has secured the Brian Epstein biopic 'Midas Man' for distribution. The platform enables filmmakers to retain up to 90% of revenue by utilizing social referrals, allowing them to bypass traditional streaming channels. This approach supports independent filmmakers by enhancing control and revenue while addressing piracy with global accessibility.
Key points
- Olyn enables independent filmmakers to control their distribution, retaining up to 90% of revenue.
- The platform uses social referrals as a marketing tool, involving influencers and critics to promote films.
- Olyn provides filmmakers with analytics on viewership and audience engagement.
- This model contrasts with major streaming services, where filmmakers receive a lump-sum payment regardless of views.
- Olyn addresses piracy by offering global access to films, providing audiences a convenient legal option.
- It allows filmmakers to tap into markets directly, even if they previously licensed rights to larger platforms.
Why it matters
- The independent film industry has struggled against major platforms, making Olyn's success crucial for diversity in content distribution.
- The rise of direct-to-consumer models in e-commerce demonstrates a shift in how products are marketed and sold online.
- Fintech trends in e-commerce suggest a potential for film and media to adopt similar peer-to-peer engagement strategies.
Olyn represents an innovative shift in film distribution, empowering independent filmmakers by leveraging e-commerce strategies while aiming to reduce piracy, potentially transforming the industry landscape for years to come.