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Apple TV’s tvOS 26 gets ‘Liquid Glass’ treatment and profile-switching feature
Apple announced updates to tvOS 26 at WWDC 2025, featuring a 'Liquid Glass' design and profile-switching capability, making it easier for multiple users to access their profiles quickly. The Apple TV app boasts improved poster art, and a new API simplifies app login linked to Apple Accounts.
Key points
- tvOS 26 introduced at WWDC 2025.
- New 'Liquid Glass' aesthetic provides a sleek user interface.
- Profile-switching feature allows quick access to user profiles when waking from sleep.
- New poster art enhances the display of shows and movies.
- Control Center updated with 'Liquid Glass' design to keep video in focus.
- New API helps developers link app logins to Apple Accounts for easier user setup.
Why it matters
- The trend towards personalized user experiences in streaming services aligns with increasing competition among tech companies.
- The emphasis on aesthetics and user interface improvements reflects a broader industry trend focused on enhancing user engagement and satisfaction.
- In 2025, the convergence of hardware and software experiences in streaming devices highlights the shift toward integrated ecosystems.
The updates in tvOS 26 not only modernize the Apple TV experience with design and usability improvements but also align with current trends in personalization and seamless user interfaces in the tech industry.