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ChatGPT’s mobile app has generated $2B to date, earns $2.91 per install

ChatGPT's mobile app has generated $2 billion in global consumer spending since its launch in May 2023, far surpassing competitors with $2.91 earned per install. This year, it earned $1.35 billion, a 673% increase from last year. The app is leading the market with 690 million installs, with India and the U.S. as the top download markets.

Key points

  • ChatGPT app launched in May 2023 and reached $2B in total consumer spending.
  • 2024 earnings: $1.35B, a 673% increase from $174M during the same period in 2023.
  • Monthly revenue increased to $193M, compared to $25M in the previous year.
  • Competitor Grok made approximately $25.6M this year, significantly lagging.
  • Lifetime spending per ChatGPT download is $2.91, compared to Claude's $2.55, Grok's $0.75, and Copilot's $0.28.
  • ChatGPT has been installed 690M times globally, with 45M monthly downloads.
  • India accounts for 13.7% of total downloads; the U.S. accounts for 10.3%.

Why it matters

  • The rapid revenue growth aligns with the ongoing trend of increasing consumer reliance on AI technologies in various sectors.
  • By 2025, the importance of mobile apps in AI marketing and deployment is expected to grow as companies seek greater accessibility and user engagement.
  • ChatGPT's success reflects consumer preferences shifting towards efficient, AI-powered tools, impacting traditional software and service models.

ChatGPT's mobile app success underscores its dominance in the AI market, with significant earnings and user adoption trends that highlight the increasing importance of mobile platforms for AI applications and services.