Archive — CN — technode
Meituan’s Keeta launches in Qatar, eyes expansion to Brazil
Meituan’s food delivery brand, Keeta, launched in Doha, Qatar on Aug. 19, expanding its reach in the Middle East. Following success in Hong Kong and Saudi Arabia, Keeta aims to enhance local dining experiences while supporting the economy. Future expansions include GCC countries and Brazil, aiming to capture more markets in food delivery.
Key points
- Keeta launched in Doha, Qatar on August 19, 2023.
- This marks its second market in the Middle East after Saudi Arabia.
- The platform offers local options like Jollibee to Qatari consumers.
- Keeta aims to enhance food delivery experience while boosting the local economy.
- It achieved a 44% market share in Hong Kong by May 2024.
- In September 2024, Keeta expanded to Saudi Arabia, joining the top three delivery platforms.
- Future plans include further expansion in GCC countries and launching in Brazil.
Why it matters
- Keeta's expansion aligns with the ongoing growth of digital economies in the Middle East.
- The trend of food delivery services is increasing due to demand for convenience.
- In 2025, IT trends highlight digital transformation in logistics and retail sectors.
- Global competition among delivery platforms remains strong, emphasizing the need for innovation.
Meituan’s Keeta is strategically expanding in the Middle East and South America, tapping into growing digital economies and responding to consumer demand for food delivery, positioning itself to be a key player in both regions.