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Martin Scorsese becomes the latest — and most unlikely — Hollywood voice for AI
Martin Scorsese partners with Black Forest Labs as an adviser on AI image-generation technology for storyboarding, enhancing communication with cinematographers. The small German startup has significant backing and a strong tech pedigree, indicating a shift in Hollywood's stance toward AI.
Key points
- Martin Scorsese signed on as a partner and adviser for AI startup Black Forest Labs.
- The tech is used solely for storyboarding to improve communication efficiency.
- Black Forest Labs is based in Freiburg, Germany, and powers image features for major companies like Adobe and Microsoft.
- The startup was valued at $3.25 billion and has a history with AI technologies like Stable Diffusion.
- Hollywood's resistance to AI is decreasing, evidenced by Scorsese's collaboration with an AI company.
Why it matters
- AI's role in creative industries is growing, as seen in 2023 tech trends where AI tools are used for content creation.
- The partnership aligns with the broader acceptance of AI in various fields, including entertainment and design.
- The entertainment industry's gradual acceptance might influence future regulatory discussions around AI in 2025.
Scorsese's involvement with AI technology marks a significant shift in Hollywood's perspective, signaling an evolving landscape where filmmakers embrace tools for creative efficiency while also raising concerns about the implications of AI in the industry.