Archive — US — techcrunch
Apple halves commissions for mini app makers
Apple has launched the Mini Apps Partner Program, reducing commissions to 15% on in-app purchases for mini apps. Mini apps are self-contained experiences within native apps, using web technologies. This significant change aims to support developers while ensuring Apple retains commission revenue as app experiences diversify.
Key points
- Apple introduced the Mini Apps Partner Program with a 15% commission rate on in-app purchases for mini apps.
- Mini apps are defined as self-contained experiences built using web technologies and distributed within larger apps.
- The program incentivizes developers to use Apple's technologies and offers potential savings for investment back into their apps.
- To qualify, main apps must be available on iOS/iPadOS, follow Apple's developer agreements, and meet specific guidelines.
- Mini apps must support chosen Apple technologies, such as the Advanced Commerce API and adhere to content rating systems.
- This change reflects the evolving app marketplace and aims to counter competition from emerging platforms like ChatGPT.
Why it matters
- The introduction of mini apps parallels current trends of incorporating web applications into native frameworks.
- Historically, Apple has faced scrutiny over its commission practices, particularly regarding its App Store ecosystem.
- The shift in commission structure could impact the broader business models of app distribution and in-app revenues in the post-2025 digital market.
- Similar strategies are being adopted by companies like TikTok and WeChat, indicating a trend towards mini app integration.
Apple's new Mini Apps Partner Program could reshape app economics by reducing commissions and promoting a growing market of mini apps, aligning with trends toward integrated digital experiences while maintaining Apple's revenue model.