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Strava is buying up athletic training apps – first Runna, and now The Breakaway
Strava has acquired two athletic training apps, Runna and The Breakaway, enhancing its offerings for personalized training plans for runners and cyclists. Both acquisitions indicate Strava's intent to strengthen its position in the fitness app market combining tracking with social features while maintaining an open API for third-party integrations.
Key points
- Acquisition of The Breakaway follows the previous acquisition of Runna.
- The Breakaway uses AI for personalized cycling training plans; Runna serves runners.
- Strava aims to capitalize on the growing interest in customized training tools.
- Strava maintains a public API for user customization despite new acquisitions.
- Strava's subscription currently costs $80 per year, with no immediate plans to adjust pricing.
Why it matters
- Acquisitions relate to the current trend of integrating AI in fitness apps to provide personalized experiences.
- The move aligns with the rise of social fitness and networking apps in the IT landscape.
- Strava's open API is crucial as many apps integrate with it, reflecting the trend toward interoperability in tech.
Strava's acquisitions highlight its strategy to incorporate advanced training solutions and maintain user engagement while staying open to third-party app collaborations, ensuring its platform remains a significant player in the fitness tech industry.