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Meta unveils new smart glasses with a display and wristband controller
Meta has launched new Ray-Ban branded smart glasses, the Meta Ray-Ban Display, featuring a display for apps and a wristband controller called Meta Neural Band, controlled by hand gestures. Set to retail for $799 starting September 30, the glasses aim to integrate various social media and navigation applications. This marks Meta's continued push into the smart glasses market, competing against major players like Google and Apple.
Key points
- Meta revealed the Ray-Ban branded smart glasses with a display for apps and alerts during its annual developer conference, Meta Connect 2025.
- The glasses are controlled using the Meta Neural Band, which interprets hand gestures through electromyography (EMG).
- Meta Ray-Ban Display will be available for purchase on September 30 for $799.
- The device supports social media applications and navigation, unlike earlier prototypes that featured advanced AR capabilities.
- Meta aims to capture the consumer market after previously relying on competitors' hardware.
Why it matters
- This launch reflects the growing trend towards wearable technology, particularly smart glasses, as seen in various tech developments in 2025.
- Meta's focus on AI integration in wearable devices aligns with broader trends where brands aim to leverage AI to enhance user interactions and accessibility.
- The competitive landscape is heating up, as companies like Google and Apple are also expected to release their smart glasses, making user experience a key focus.
Meta's introduction of the Ray-Ban Display smart glasses showcases its commitment to wearable technology, positioning itself in a race against industry giants while aiming to redefine user interaction through innovative gesture controls.