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Snapchat’s new Lens lets you create AI images using text prompts
Snapchat has launched the 'Imagine Lens,' an AI-driven feature that allows users to create and edit images using text prompts. Available to Snapchat+ Platinum and Lens+ subscribers, it enables users to create custom images from prompts and share them within and outside Snapchat. This is the first open prompt image generation Lens, following Snapchat's efforts in generative AI technologies.
Key points
- Snapchat launches 'Imagine Lens' for text-to-image AI image generation.
- Available to Snapchat+ Platinum ($15.99/month) and Lens+ ($8.99/month) subscribers.
- Users can input prompts like 'create an image of a grumpy cat' or select pre-loaded prompts.
- This is the first Lens that allows open prompt entry by users.
- Built using a mix of in-house AI models and industry-leading technology.
- Continuously investing in AI capabilities, following earlier advancements in generative AI features.
Why it matters
- Snapchat's focus on AR and AI reflects a broader industry trend toward integrating AI into social media platforms.
- The launch coincides with significant advancements in AI, positioning Snapchat competitively as generative AI becomes mainstream.
- Industry events like TechCrunch Disrupt 2025 highlight the ongoing investments and innovations in the tech space, showcasing leading voices and companies in AI.
With the introduction of the 'Imagine Lens,' Snapchat strengthens its position in the AI space, offering innovative features to enhance user engagement and creativity in image sharing, aligning with trends in social media and technology leading into 2025.