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Apple takes on recipe apps with Apple News+ Food
Apple has launched Apple News+ Food, a new feature for subscribers allowing them to discover and save recipes from various publishers. Set to debut in April as part of iOS 18.4 in select countries, it offers a curated experience with tens of thousands of recipes but limits to content from News+ partners. This move challenges recipe app developers by leveraging Apple's platform and existing publishing relationships.
Key points
- Apple introduced Apple News+ Food, enhancing the News+ subscription service.
- The feature allows users to discover, save, and cook recipes, available in April.
- Accessible only to iOS 18.4 users in the U.S., U.K., Canada, and Australia.
- Over 30 publishing partners will provide tens of thousands of recipes.
- Users can filter recipes by categories (e.g., vegetarian, under 30 minutes).
- The service lacks the ability to import external recipes, limiting versatility.
Why it matters
- Apple's expansion into recipe services amidst declining traffic referrals for publishers is notable in the context of 2025 IT trends.
- This aligns with a broader trend of tech companies embedding more content-driven features into existing platforms to enhance user engagement.
- Apple's entry affects independent developers and may lead to consolidation in the recipe app market.
With the launch of Apple News+ Food, Apple positions itself strongly against standalone recipe apps, leveraging its platform to directly benefit selected publishers while potentially stifling competition.