EXPLORINEER
en

Archive — US — techcrunch

ChatGPT search is growing quickly in Europe, OpenAI data suggests

ChatGPT search usage in Europe surged from 11.2 million to 41.3 million monthly active users in six months, as per OpenAI data. Compliance with the EU's Digital Services Act is ongoing. The growth poses potential scrutiny as it approaches 'very large' status, requiring user opt-outs and data sharing. Despite its rapid rise, traditional search engines like Google remain dominant, handling significantly more searches, though OpenAI's service faces questions regarding accuracy.

Key points

  • ChatGPT search's monthly active users rose from 11.2 million to 41.3 million in six months, indicating rapid adoption in Europe.
  • This surge is compliant with the EU's Digital Services Act (DSA), which governs online services across member states.
  • As ChatGPT's user base approaches the threshold of 45 million, it may need to comply with additional DSA requirements including opt-out options.
  • Non-compliance with the DSA could result in significant fines or suspension from the EU.
  • Despite its growth, ChatGPT search trails behind Google, which handles 373 times more searches.
  • Research highlights reliability concerns regarding ChatGPT and AI searches, with one study showing a 67% error rate in identified articles.

Why it matters

  • The rapid growth of ChatGPT search reflects the increasing integration of AI in daily online activities, a significant trend in IT over the next few years.
  • The Digital Services Act's implementation indicates the EU's proactive approach toward regulating digital platforms, setting a precedent for global regulations by 2025.
  • Rising user adoption of alternative search engines like ChatGPT suggests a shift in user preferences, aligning with trends towards personalization and AI-driven technology.

ChatGPT search is experiencing unprecedented growth in Europe, providing both opportunities and challenges as compliance with the DSA looms. While it shows potential to rival traditional search engines, concerns about reliability indicate that users must remain discerning. The landscape of online searches may evolve significantly by 2025.