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Your car and its mobile app are probably handing over all kinds of data to techcompanies
A Northeastern University study reveals that modern vehicles with connected technology are extensively sharing user data with tech companies. Researchers examined 21 vehicles and 30 apps, finding that a majority transmit sensitive information, raising privacy concerns for consumers. Though the study was presented to automakers, responses were largely defensive, except for Honda, which committed to improving data practices.
Key points
- 21 late-model vehicles from 17 automakers were tested.
- 19 of the 21 vehicles shared data with at least one third party.
- 7 of the 30 mobile apps shared sensitive user data like VINs and precise location.
- Data sharing makes it difficult for consumers to control their privacy.
- The vehicle and companion app combined increased data exposure to advertisers.
- Only Honda took accountability and improved its data practices.
Why it matters
- The growing trend of IoT in vehicles correlates with increasing concerns over data privacy.
- Consumer awareness of data usage and privacy policies has become more critical as technology evolves.
- 2025 IT trends emphasize enhanced data security measures and consumer data control due to rising privacy concerns.
The study highlights widespread data sharing by connected vehicles, raising significant privacy issues. As automakers face growing scrutiny, the need for greater transparency and consumer control over personal data is becoming critical in the automotive industry.