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2025’s most downloaded game, Block Blast!, is going ad-free on Apple Arcade
Block Blast!, the most downloaded mobile game of 2025, is launching an ad-free version on Apple Arcade. With around 725-868 million installs, its recent decline in downloads led Hungry Studio to offer this subscription version, addressing user frustrations with ads. Released on September 3, it joins other titles on Apple Arcade, which costs $6.99 per month or can be bundled with Apple One plans.
Key points
- Block Blast! is the most downloaded game in 2025 with 725-868 million installs.
- It will be released ad-free on Apple Arcade on September 3, 2026.
- The game had 70 million daily active users and 300 million monthly active users in early 2026.
- Although high engagement exists, downloads started to decline from late 2024, indicating maturing growth.
- The ad-free version answers user requests to eliminate ad interruptions that frustrate gameplay.
Why it matters
- The gaming industry is shifting towards subscriptions, similar to trends like Netflix and Spotify.
- The ad-free model may increase user retention and satisfaction as seen with other successful subscription models.
- 2025 trends show increased consumer preference for ad-free experiences across digital platforms.
The launch of an ad-free Block Blast! on Apple Arcade marks a strategic shift to enhance user experience and retain players, tapping into broader trends in the subscription-based gaming landscape.