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Bluesky adds private bookmarks

Bluesky introduces a new feature called 'Saved Posts' that allows users to bookmark posts privately, addressing the demand for a way to save content without publicly liking it. This addition encourages user engagement while providing a more personal alternative to expressing interest in posts.

Key points

  • Bluesky has launched 'Saved Posts', accessible via a new bookmark icon next to likes.
  • The feature allows users to privately bookmark posts, which can be accessed from a designated 'Saved' section in the app.
  • Unlike likes, bookmarks are private, responding to user concerns over public visibility.
  • X's strategy to hide likes was inspired by engagement issues linked to public likes.
  • The AT Protocol currently does not support private data, forcing Bluesky to create bookmarks off-protocol.

Why it matters

  • The introduction of private bookmarks aligns with growing user preference for privacy in social media interactions.
  • This trend reflects broader IT developments, noting a shift towards user-controlled visibility and engagement strategies.
  • The update follows Bluesky's recent enhancements, including photo/video uploads and custom feed feedback tools.

The addition of private bookmarks in Bluesky enhances user experience by balancing privacy and engagement, indicating a crucial trend in social networking towards allowing users more control over their interactions.