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Vivo approves vlog camera project to rival DJI Pocket series
Vivo is set to launch a Vlog camera in 2026 to compete with DJI’s Pocket series. The device will feature a lightweight design and AI stabilization, targeting Vloggers and photography lovers. Utilizing its imaging expertise and offline retail network, Vivo aims to strengthen its market presence in lower-tier cities.
Key points
- Vivo has approved an internal project for a Vlog camera to rival DJI's Pocket series.
- Release expected in 2026, focusing on lightweight design and AI-powered stabilization.
- Target audience includes Vloggers and photography enthusiasts.
- Vivo to leverage its mobile imaging skills, including gimbal stabilization.
- Plans to use its offline retail network for distribution in lower-tier cities.
- This initiative represents a broader trend of smartphone brands entering the handheld imaging market.
Why it matters
- The handheld imaging market is seeing increased competition as smartphone brands diversify.
- Technological advancements in stabilizing and imaging are key trends in 2025 IT.
- Vivo's venture aligns with the rise of content creation and social media platforms necessitating effective vlogging tools.
Vivo's strategic entry into the Vlog camera market highlights the growing convergence of smartphone technology and portable imaging, responding to the demands of modern content creators.