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Smart glasses maker Even Realities hits $1B valuation with $150M funding led byMeituan, Tencent

Even Realities, a Shenzhen-based startup, raised $150M in a pre-Series B round led by Meituan and Tencent, achieving a $1B valuation. Founded by ex-Apple engineers, the company focuses on privacy-centric display-first smart glasses, having sold over 10,000 units of its G1 model and investing heavily in optics technology under its proprietary Holistic Adaptive Optics system.

Key points

  • Even Realities raised $150M in funding, leading to a $1B valuation.
  • The startup was founded by ex-Apple engineers in 2023, focusing on display-first smart glasses.
  • Their G1 model became the first to sell over 10,000 units in its category.
  • Even's products emphasize privacy by excluding cameras and utilizing encryption.
  • The company developed proprietary optics technology to enhance display performance.
  • The majority of users are U.S.-based male professionals aged 30-50, contributing to strong sales.

Why it matters

  • The trend of integrating AI and smart technology into wearable devices is growing through companies like Meta and Snap.
  • There is a rising demand for privacy-focused technology in personal computing devices.
  • The emphasis on optical innovations in smart glasses reflects broader trends in AR and VR industries, which prioritize advanced optics and consumer comfort.

Even Realities is establishing itself as a competitive player in the smart eyewear market, leveraging innovative technology and a keen focus on user privacy, aligning with current trends towards more personalized and secure consumer electronics.