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Apple’s new CEO John Ternus joins Weibo and X
John Ternus became Apple's CEO on Sept. 1, following Tim Cook's transition to executive chairman. Ternus, who joined Apple in 2001, launched his accounts on Weibo and X with greetings in both platforms. His leadership is now officially recognized on Apple's site.
Key points
- John Ternus started as CEO on September 1, 2023.
- Tim Cook has moved to the position of executive chairman.
- Ternus has been with Apple since 2001 and previously led hardware engineering.
- Ternus's first social media posts were '你好 hello' on Weibo and 'hello' on X.
- Apple's leadership page reflects these changes with updated titles.
Why it matters
- This leadership change aligns with a shift towards technological innovation under younger leaders, a trend seen in major tech companies.
- The move reflects a growing focus on social media engagement by corporate leaders, as seen in current marketing strategies.
- The trend of tech personnel transitioning into more public-facing roles is consistent with broader IT leadership trends leading up to 2025.
John Ternus's appointment as CEO marks a significant leadership transition for Apple, emphasizing innovation and social media engagement as critical components of modern corporate strategy.