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Chipolo, an AirTag rival, debuts rechargeable trackers with a six-month batterylife

Chipolo launched new rechargeable trackers, LOOP and CARD, competing with AirTags. The devices feature a six-month battery life, an extended Bluetooth range of 400 feet, and are made with post-consumer recycled plastic. They offer other features such as waterproofing, a loud ring, and compatibility with both Apple and Android ecosystems. Available for preorder at $39 each, they emphasize eco-friendliness in tracking technology.

Key points

  • Chipolo released LOOP and CARD trackers that are rechargeable, unlike AirTags.
  • Each tracker has a battery life of approximately six months and can be charged via USB-C or Qi wireless.
  • The devices are designed to reduce e-waste and are made of at least 50% recycled plastic.
  • Both trackers have an impressive Bluetooth range of 400 feet and are waterproof (IP67 rated).
  • Features include a ringtone, out-of-range alerts, and a 'ring-and-blink' function for visibility in the dark.
  • They are priced at $39 and available for preorder, targeting eco-conscious consumers.

Why it matters

  • The trend towards eco-friendly technology aligns with rising consumer demand for sustainable products.
  • Increased competition in the tracking device market may lead to innovation and better consumer choices.
  • The launch reflects 2025 IT Trends emphasizing smarter and sustainable devices amidst environmental concerns.

Chipolo's new trackers not only compete with major players like Apple but also highlight a growing trend towards sustainability in technology. Their focus on rechargeable batteries and e-waste reduction resonates with modern consumer preferences, marking a significant step in the industry.