Archive — US — techcrunch
Uber is spending $2.3B to get into catering
Uber is acquiring catering platform ezCater for $2.3 billion to expand its Uber Eats division, enhancing services for businesses needing large meals. The acquisition, aiming to help restaurants connect with larger customers, follows Uber's increasing focus on diversifying its food delivery solutions, alongside its planned $15 billion purchase of Delivery Hero.
Key points
- Uber is buying ezCater for $2.3 billion in cash.
- ezCater is a leading platform in the U.S. catering market, created to serve businesses needing large meal orders.
- ezCater has generated over $2.5 billion in gross bookings in the last year.
- The acquisition helps restaurants access new large customers and boosts Uber Eats' offerings.
- Uber's CEO emphasizes catering as a significant revenue stream and growth area.
- This acquisition follows Uber's ongoing expansion plans in food delivery, including a $15 billion deal for Delivery Hero.
Why it matters
- This acquisition reflects the 2025 trend of companies diversifying their services to capture larger market segments.
- It aligns with the growing demand for food delivery and catering services in the post-pandemic economy.
- Uber's strategy mirrors other tech companies focusing on partnership and acquisition strategies to bolster logistics and delivery capabilities.
Uber's acquisition of ezCater signifies a strategic move to enhance its service offerings in the growing catering market, positioning the company to take advantage of expanding food delivery trends and larger customer bases.