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BYD to launch Japanese Kei EV next year in latest overseas push
BYD plans to launch an affordable Kei electric vehicle in Japan in the second half of 2026, targeting the small passenger car segment. The vehicle will be cheaper than the Dolphin hatchback, priced at ¥2.9 million. BYD aims to break even by selling 150 cars per store annually across 100 showrooms in Japan, as shared by company president Atsuki Tofukuji.
Key points
- BYD is entering the Kei car market in Japan in 2026.
- The new EV will be priced lower than ¥2.9 million ($20,700) retail price of the Dolphin hatchback.
- Atsuki Tofukuji, president of BYD Auto Japan, highlighted this launch as a strategy to increase sales.
- BYD plans to achieve break-even sales of 150 cars per showroom annually.
- The company intends to establish 100 local showrooms by the end of 2023.
Why it matters
- This move aligns with the growing trend of affordable EVs amidst rising global EV adoption.
- The Kei car segment represents a significant market in Japan, making it crucial for foreign automakers.
- BYD's expansion mirrors a broader trend of Asian manufacturers increasing their footprint in the Japanese automotive market by 2025.
BYD's entry into the Japanese Kei car market reflects its strategic expansion in the competitive EV landscape, aiming for affordability and local demand to ensure success in this unique segment.