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Multiple NetEase games shut down on Oppo platform as partnership expires,customer support says
NetEase games like Fantasy Westward Journey and Sky: Children of the Light have been shut down on the Oppo platform due to the expiration of their partnership. This decision is part of a trend where publishers seek to reduce reliance on high-revenue-sharing channels to boost profitability, according to customer service.
Key points
- Several NetEase games are no longer accessible via Oppo's platform.
- Oppo customer service confirmed the shutdown due to the end of their partnership.
- Shutdown notices for each game mentioned adjustments in joint operation strategies.
- Ongoing trend of publishers moving away from high-revenue-sharing models to enhance profitability.
Why it matters
- This aligns with a growing trend in the gaming industry where companies seek direct distribution channels.
- The issue reflects broader shifts in the 2025 IT landscape towards more sustainable revenue models in gaming.
- Similar patterns have been observed with other gaming partnerships, highlighting changes in collaboration strategies.
The shutdown of NetEase games on Oppo signifies a shift in the gaming industry's approach to partnerships, reflecting a broader move towards profitability and self-reliance among publishers.