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Jennifer Garner’s Once Upon a Farm resumes IPO plans

Once Upon a Farm, an organic baby food company co-founded by Jennifer Garner, is resuming its IPO plans after a pause due to the government shutdown. The updated filing indicates a share price range of $17-$19, with a debut expected on February 6, aiming to raise at least $208.9 million at a valuation of $764.4 million, backed by Goldman Sachs and J.P. Morgan.

Key points

  • Once Upon a Farm is an organic food company founded in 2015.
  • The company paused its IPO plans during a government shutdown last year.
  • It filed an updated S-1 form indicating it will proceed with the IPO.
  • The share price is projected between $17-$19, with an expected raise of $208.9 million.
  • Goldman Sachs and J.P. Morgan are leading the offering.
  • The company's valuation is set at $764.4 million.

Why it matters

  • The IPO market faced challenges due to economic factors, similar to trends seen during previous government shutdowns.
  • There has been a growing demand for organic food products, reflecting consumer health trends.
  • The involvement of celebrity co-founders like Jennifer Garner demonstrates the influence of personal brands on business ventures in the food sector.
  • With a rebound in IPOs, this may indicate a recovery phase for markets leading into 2025.

Once Upon a Farm's resumed IPO plans reflect a hopeful trend in the organic food sector and the broader financial market recovery, with significant backing and experienced leadership guiding its future.