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Social network UpScrolled sees surge in downloads following TikTok’s US takeover
Following TikTok's U.S. ownership change, UpScrolled, a nascent social network, has experienced a remarkable surge in downloads, ranking 12th in Apple's App Store. Founded to prioritize user control and transparency, UpScrolled promises to be a political-neutral platform, gaining over 41,000 downloads shortly after TikTok's deal announcement and addressing concerns over censorship and privacy.
Key points
- TikTok's U.S. ownership change led to user discontent, driving some to seek alternatives.
- UpScrolled has seen a 2,850% increase in daily downloads, with 41,000 downloads occurring over three days.
- The app integrates features from Instagram and X, promoting user agency and transparency.
- Users expressed concerns about TikTok's new political influences and privacy issues, spurring interest in UpScrolled.
Why it matters
- In 2025, social media trends show a growing demand for platforms emphasizing user privacy and transparency, reflecting ongoing shifts away from traditional big tech control.
- The rise in alternatives like UpScrolled and Skylight aligns with increased user activism against perceived censorship and data surveillance practices.
UpScrolled's surge in downloads signifies a potential shift in social media dynamics, reflecting user demand for transparency and control in response to concerns about corporate influence and censorship on major platforms like TikTok.