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TikTok begins testing Footnotes, a new Community Notes-like feature
TikTok is testing a new feature called Footnotes, which allows users to add contextual information to videos, similar to Community Notes on X. The feature aims to enhance content reliability and curb misinformation by encouraging user participation in content evaluation. Users in the U.S. can apply to contribute as Footnotes writers, with the system expected to surface helpful notes over time.
Key points
- TikTok announces testing of Footnotes, a feature for adding context to videos.
- Footnotes allows user contributions to provide additional information, helping viewers understand content better.
- Unlike Meta's Community Notes, TikTok plans to maintain its existing fact-checking measures alongside Footnotes.
- Footnotes uses a bridge-based ranking system to assess note helpfulness, promoting a consensus-driven approach.
- Users can vote on the helpfulness of Footnotes, which only become visible once rated positively.
- Targeted areas include topics like health misinformation, ongoing events, and complex STEM subjects.
- Users 18+ with over six months on the platform can apply to become contributors, enhancing TikTok's content credibility.
Why it matters
- The launch of Footnotes comes amid scrutiny of TikTok for misinformation related to health and elections.
- The increase in user-generated content moderation mirrors trends in digital platforms striving for content reliability.
- Footnotes aligns with the growing focus on community-driven fact-checking and context creation in social media as of 2025.
The introduction of TikTok's Footnotes feature reflects the platform's efforts to enhance content reliability and engage the community in curbing misinformation, showcasing a response to ongoing challenges in digital content moderation.