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China’s Zeekr debuts first hybrid SUV to compete with Rolls-Royce Cullinan andRange Rover

China's Zeekr unveiled its first plug-in hybrid SUV, the 9X, at the Shanghai Auto Show, targeting luxury markets dominated by Rolls-Royce and Range Rover. The SUV features a rapid charging hybrid battery, an extensive electric range, and advanced technology, including NVIDIA’s AI chips for potential Level 3 autonomy. With a starting price of RMB 1 million, it aims to redefine luxury SUVs in China.

Key points

  • Zeekr introduced the 9X SUV at the Shanghai Auto Show, emphasizing redesign, performance, and electrification.
  • The 9X is a full-size luxury SUV and the first plug-in hybrid from Zeekr, resembling luxury models like Rolls-Royce Cullinan.
  • It utilizes CATL's Freevoy hybrid battery allowing rapid charging from 20% to 80% in nine minutes.
  • The 9X has an all-electric range of 380 kilometers (236 miles) on a single charge.
  • Equipped with NVIDIA's DRIVE Thor chips, it may achieve Level 3 semi-autonomous driving capabilities.
  • The luxury variant, 9X Grand, is priced at RMB 1 million ($137,200), significantly lower than competitors like the Cullinan.

Why it matters

  • The competition among luxury electric SUVs is intensifying as more brands enter the market to compete with established players.
  • The development of semi-autonomous vehicles aligns with the increasing demand for advanced driver-assistance systems in 2025.
  • 2025 IT Trends highlight growth in EV market and the integration of AI in automotive technology, demonstrating the shift towards smarter, eco-friendly transportation.

Zeekr's 9X signifies a pivotal moment in luxury SUV manufacturing, showcasing advancements in performance and sustainable technology, potentially shifting the balance of the luxury vehicle market in China.