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Apple is reportedly planning new iPad Pro and MacBook Pro releases early nextyear
Apple plans to release several new iPad Pro models and an entry-level MacBook Pro in early 2024, featuring faster chips, including the new M7 processor. After recent price hikes on existing products, the new releases may target budget-conscious consumers amidst ongoing supply chain challenges.
Key points
- Apple is developing four new iPad Pro models with faster chips.
- A new entry-level MacBook Pro, referred to internally as K104, is in the works.
- The release for these devices is planned for the first half of 2024.
- The M7 processor is also expected to debut in this timeframe.
- Apple faced supply chain issues leading to significant price increases on current products.
- The last iPad Pro was released in October 2022, and new MacBook models were launched in March 2023.
Why it matters
- Apple's ongoing challenges highlight trends in the tech industry related to supply chain disruptions, which have affected product pricing and availability.
- The shift toward budget-friendly models aligns with increased consumer demand for affordable technology amid economic pressures.
- This development occurs as rumors circulate about broader changes at Apple post-Tim Cook's era, paralleling strategic shifts in other tech giants.
Apple's upcoming releases aim to address market demands for more affordable products while navigating supply chain issues, reflecting broader trends in technology pricing and consumer preferences leading into 2024.