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Huawei tops global wearable market as Q2 shipments fall 2%
In Q2 2026, Huawei led the global wearable market with an 18% share, marking growth from 17% in the previous year. Despite a 2% overall decline in shipments, smartwatches increased by 6%, while basic bands and watches saw declines of 9% and 3%, respectively. Huawei's diverse product lineup, including a flagship children's smartwatch, contributed to its success, while Apple maintained a strong 46% share in smartwatches.
Key points
- Huawei's market share increased from 17% to 18% year-on-year.
- Overall wearable shipments declined by 2% year-on-year.
- Smartwatch shipments grew by 6%, indicating a favorable trend within that segment.
- Basic band shipments fell by 9%, and basic watch shipments decreased by 3%.
- Huawei introduced a flagship children's smartwatch, enhancing its product lineup.
- Apple continued to lead the smartwatch segment with a dominant 46% market share.
Why it matters
- The wearable market is experiencing growth amid shifting consumer preferences, particularly towards smart technology.
- 2025 IT Trends highlight the increasing focus on health and fitness tracking, aligning with the growth of smartwatches.
- Huawei's growth in wearables reflects a broader trend of diversification in tech products, aiming to meet various consumer needs.
- Apple's stronghold indicates the competition within the wearable tech space, driving innovation and product development.
Huawei's rise in the wearable market showcases its strategic expansion amid overall industry challenges, while Apple's robust dominance in smartwatches highlights ongoing competitive pressures in the tech ecosystem.