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Social media user worries swell to record level in Japan
In Japan, social media-related consultation cases surged to a record 86,396 in 2024, reflecting growing concerns, especially among older consumers. The National Consumer Affairs Center noted a 3.4-fold increase since five years ago, with notable rises in issues around health products and side jobs. The report calls for vigilance from families to help elderly individuals who may not recognize their troubles.
Key points
- Record number of 86,396 consultations about social media problems in 2024.
- Overall consultation cases remained flat at approximately 900,000.
- Consultation on social media issues grew by 3.4 times from five years prior.
- Majority of consultations from consumers aged 50 and older, with the 50-59 age group accounting for 19,077 cases.
- Older consumers sought advice mainly on health food and cosmetics, while those under 50 faced side job-related issues.
- An example cited involved an individual paying ¥630,000 as a penalty from a side job found on social media.
- Consultation cases for elderly-related issues hit a decade high with 9,618 cases.
- Family members often seek advice on behalf of elderly individuals, indicating a lack of awareness of their situation.
Why it matters
- The rise in social media-related issues among older populations correlates with the global trend of increasing screen time and online engagement.
- By 2025, IT trends show greater integration of social media in daily life, heightening the risks of misinformation and scams.
- Japan's growing concern mirrors trends in other countries, where the elderly face online challenges but may lack digital literacy.
The record rise in social media-related advisories in Japan underscores a societal shift in how digital interactions affect different age groups, especially the elderly, illustrating a critical need for ongoing education and support systems.