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Apple Music adds a better-sounding Spatial Audio version of Kendrick Lamar’sSuper Bowl halftime show
Apple Music has released a Spatial Audio version of Kendrick Lamar’s Super Bowl halftime show, improving sound quality compared to the standard broadcast. This aligns with their sponsorship of the event and ongoing strategy to enhance musical performances through Dolby Atmos. Lamar, who recently won multiple Grammys, delivered a politically charged performance that evoked mixed reactions.
Key points
- Apple Music is now offering Kendrick Lamar’s Super Bowl halftime show in Spatial Audio, enhancing sound quality.
- Apple has the rights to republish the halftime show due to its sponsorship of the Super Bowl.
- This initiative started in 2023, allowing better-quality audio for past performances, including those by Rihanna and Usher.
- Fans have historically complained about the poor sound mixing of halftime shows on TV broadcasts.
- Kendrick Lamar won five Grammy Awards recently, establishing himself as one of the top musicians.
- Trump reportedly disapproved of Lamar's performance, leaving the event early, which demonstrates political tension surrounding the show.
- Apple CEO Tim Cook has connections to Trump, having donated $1 million to his inauguration fund.
Why it matters
- This move by Apple Music reflects the growing importance of high-quality audio in the music industry and live performances.
- The trend of providing immersive experiences through technologies like Dolby Atmos aligns with 2025 IT trends focusing on enhanced user experiences in media.
- Apple's involvement in high-profile events like the Super Bowl showcases the blending of technology, entertainment, and marketing strategies in current corporate practices.
Apple Music's release of Kendrick Lamar's Super Bowl halftime show in Spatial Audio highlights its commitment to improving music quality while navigating the intersection of entertainment and political sentiment.