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Disney is raising the price of Disney+, Hulu subscriptions next month
Disney is increasing subscription prices for Disney+ and Hulu starting October 21, with notable hikes including a $2 increase for the Disney+ plan with ads and a $3 increase for the Premium no-ads plan. This follows recent customer cancellations linked to a controversial programming decision, amidst ongoing price adjustments since Disney+ launched in 2019.
Key points
- Price increase for Disney+ and Hulu starts on October 21, 2024.
- Disney+ standalone plan with ads rises $2 to $11.99/month.
- No-ads Disney+ Premium plan increases $3 to $18.99/month.
- Annual no-ads Disney+ Premium plan goes up $30 to $189.99/year.
- Hulu standalone plan with ads rises from $9.99 to $11.99/month.
- Hulu No-ads plan remains at $18.99/month.
- ESPN Select monthly cost increases from $11.99 to $12.99.
- Disney+, Hulu with ads bundle increases by $2 to $12.99.
- Disney+, Hulu, ESPN Select bundle with ads increases $3 to $19.99.
- Recent cancellations occurred due to the removal of Jimmy Kimmel's show from airwaves.
Why it matters
- The price hikes reflect a trend in the streaming industry where platforms consistently adjust subscription fees.
- Disney+ launched in 2019 at $6.99/month and has experienced significant price increases akin to competitors.
- In October 2024, Disney+ had an earlier price hike, mirroring ongoing market trends in subscription services.
- The streaming services market has seen consolidations and shifts in viewership habits, particularly influenced by content strategy.
Disney's upcoming price hikes for streaming services reflect the industry's broader trend of rising subscription costs amidst competitive pressures and viewer discontent, particularly following recent cancellations linked to programming changes.