Archive — US — techcrunch
‘Breaking Bad’ creator’s new show ‘Pluribus’ was emphatically ‘made by humans,’not AI
Vince Gilligan, creator of 'Breaking Bad', emphasizes that his new Apple TV show 'Pluribus' was entirely human-made, explicitly stating his disdain for AI in its creation. The show features a unique disclaimer in the credits and stars Rhea Seehorn as a romance author facing an alien invasion, showcasing a pushback against generative AI in filmmaking.
Key points
- The show 'Pluribus' includes a disclaimer stating it was 'made by humans', following a trend of filmmakers distancing their work from AI involvement.
- Vince Gilligan expresses strong criticism against AI, describing it as an expensive form of plagiarism.
- The show's theme revolves around a romance author (played by Rhea Seehorn) facing an alien invasion, showcasing a mix of sci-fi and fantasy.
Why it matters
- The increase in concerns over AI-generated content reflects a broader societal debate about the role of technology in creative industries.
- As of 2025, there is a growing trend among content creators to affirm the human touch in their work due to backlash against AI's influence.
- Public figures in entertainment are increasingly voicing their opinions on AI, mirroring discussions in other sectors about ethical technology use.
Gilligan's stance against AI in the creation of 'Pluribus' marks a significant moment for storytelling in the face of technological advancements, advocating for human creativity over automation.