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Apple touts $1.4 trillion in App Store billings and sales, 90% without acommission

Apple reported $1.4 trillion in App Store billings and sales for 2025, a $100 billion increase from the previous year, with 90% of the total coming from transactions without commission. This includes $1.1 trillion in physical goods sales and $149 billion in digital goods. The report highlights significant user engagement and the rise of AI apps ahead of WWDC announcements.

Key points

  • Apple's App Store generated $1.4 trillion in billings and sales in 2025, an increase from $1.3 trillion the previous year.
  • 90% of the transactions did not incur any commissions for developers.
  • $1.1 trillion of the total was from sales of physical goods and services.
  • $149 billion was generated from digital goods, subject to commission rates of 15% to 30%.
  • In-app revenue from advertising reached $151 billion, up from $150 billion.
  • The App Store maintained over 850 million weekly users across 175 countries.
  • 40 out of the top 100 apps had consumer-facing AI capabilities, showing strong growth, potentially influencing Apple's WWDC announcements.
  • Sales through the App Store have doubled in China and tripled in the U.S. and Europe over six years.

Why it matters

  • The growth of the App Store is reflective of broader IT trends like digital transformation and mobile commerce.
  • The increase in AI-app popularity may connect to the ongoing trend of AI integration in consumer applications.
  • No commission transactions highlight the evolving landscape of app monetization and developer incentives, key trends in future digital markets.

Apple's significant App Store growth reflects its impact on the tech ecosystem, underscoring the rising importance of AI and e-commerce, while strategically positioning itself with developers as it approaches WWDC.