Archive — CN — technode
Mercedes-Benz, Geely-owned EV brand Smart makes big push into Middle East
Smart, an EV brand co-owned by Mercedes-Benz and Geely, is expanding into the Middle East by launching electric vehicles in Lebanon, with plans to enter Jordan through a partnership with T. Gargour & Fils. The brand aims to grow its market presence, having already established itself in 34 countries and targeting 10 new markets this year.
Key points
- Smart is starting to sell electric vehicles in Lebanon.
- The brand plans to enter the Jordanian market through a partnership with T. Gargour & Fils.
- Smart is enhancing its market presence, having already operated in 34 global markets.
- The brand aims to enter 10 new markets within the year.
- Smart's EV sales grew by 7% globally last year, with nearly 130,000 vehicles delivered.
Why it matters
- This expansion aligns with the global shift toward electric vehicles, increasing sustainability in the automotive industry.
- In 2025, IT trends indicate a rising reliance on digital technologies in transportation, enhancing the viability of EVs in regional markets.
- The push into the Middle East reflects growing consumer interest in electric vehicles in areas traditionally dominated by fossil fuel vehicles.
Smart's expansion into the Middle East marks a significant step in the electric vehicle market, further supporting the global shift toward sustainability and aligning with emerging IT trends in transportation.