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Automakers selling cars in China banned from using ‘autonomous driving’ in ads
China has banned automakers from using terms like 'autonomous driving' in advertisements due to concerns over safety and misleading claims about driver-assistance systems. New regulations require government approval for software updates to these systems, aimed at preventing crashes associated with advanced driver-assistance technology.
Key points
- China restricts advertising terms related to automated driving to prevent misleading claims.
- The rule includes a ban on terms like 'autonomous driving,' 'self-driving,' and 'smart driving.'
- Automakers must test and gain government approval for any upgrades to advanced driver-assistance systems (ADAS) before deployment.
- The regulation is in response to safety concerns following incidents involving ADAS, including a recent crash involving a Xiaomi sedan.
- Tesla's renaming of its 'Full Self-Driving' feature to 'Intelligent Assisted Driving' illustrates the impact of these regulations.
Why it matters
- The trend aligns with global shifts towards stricter regulations on automotive safety and advertising practices.
- Ongoing concerns about the reliability of ADAS technology have led to increased scrutiny in markets like the U.S. and Europe.
- Similar regulatory measures are expected as automakers continue to develop and market advanced driver-assistance technologies.
The new regulations in China represent a significant shift in how automakers can market driver-assistance features, reflecting heightened safety concerns and the need for clear communication to consumers.