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Google AI Ultra: You’ll have to pay $249.99 per month for Google’s best AI
Google has launched a subscription service, Google AI Ultra, priced at $249.99 per month, offering premium access to AI tools including Veo3, Flow, and Gemini 2.5 Pro. This service is USA-only and aims to position Google at the forefront of AI, competing with existing premium offerings from OpenAI and Anthropic.
Key points
- Google AI Ultra is priced at $249.99/month and focuses on delivering high-level access to AI apps.
- Includes features such as the Veo3 video generator, Flow video editing app, and Gemini 2.5 Pro Deep Think mode.
- Launch happened at Google I/O 2025, emphasizing cutting-edge AI for subscribers.
- AI Ultra is currently available only in the U.S. but is part of a trend of premium AI subscriptions.
- It also offers higher limits on tools such as NotebookLM and Whisk, along with 30TB storage.
Why it matters
- The launch of AI Ultra aligns with the growing market for AI subscription services as seen with OpenAI's ChatGPT Pro and Anthropic's Claude Max.
- In 2025, AI technology is increasingly being integrated into everyday tools, highlighting the need for premium options to access advanced features.
With AI Ultra, Google enters a competitive market for premium AI services, aiming to attract users desiring top-tier tools and capabilities, thus shaping the future landscape of AI offerings.