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Apple and Formula 1 ink five-year US streaming deal, bringing all races to AppleTV
Apple has signed a five-year exclusive deal with Formula 1 for U.S. streaming rights, making Apple TV the sole broadcaster for all races, starting in 2026. The agreement valued at approximately $750 million annually surpasses ESPN's current deal. Apple aims to boost Formula 1's visibility across its platforms while enhancing customer access to this rapidly-growing sport.
Key points
- Apple secures exclusive U.S. broadcasting rights to Formula 1 with a five-year deal.
- Starting in 2026, Apple TV will stream all Formula 1 events, including practice, qualifying, and races.
- The deal is valued between $140-$150 million annually, exceeding ESPN's $85 million.
- Apple aims to enhance fan engagement and visibility via various platforms like Apple News and Apple Music.
- This follows Apple's successful production of the film 'F1 The Movie,' contributing to its growing partnership with Formula 1.
Why it matters
- Apple's investment reflects the increasing value of sports streaming rights in the digital age.
- The move comes amid a rise in sports viewership and engagement, particularly in Formula 1, which has seen a significant growth in its U.S. fanbase.
- By 2025, trends in IT show an increasing integration of sports with technology, exemplified by Apple's plan to enrich the viewing experience across multiple services.
This partnership marks a significant shift in sports broadcasting, positioning Apple at the forefront of the rapidly evolving digital streaming landscape, particularly as Formula 1 continues its upward trajectory in popularity.